“Financial Situation of Japanese Hoteliers: A Look into Short-Term Rentals – Sponsored Post by Booking.com”

A recent survey conducted by Statista in partnership with Booking.com has revealed that Japanese hotel-style accommodations have a more positive outlook on their financial and economic situation compared to short-term rentals (STRs). More than half (53%) of the hotels surveyed reported strong increases in their average daily rate over the past six months, while only a third (34%) of STRs reported the same. However, when it comes to assessing the current economic situation, both hotels and STRs are more aligned, with 45% of STRs and 49% of hotels rating it as ‘good’ or ‘very good’.

The survey, known as the 2023 Japanese Accommodation Barometer, is the first of its kind conducted by Statista in collaboration with Booking.com. It involved 250 accommodation executives and managers across Japan. The full report is available for download, but only in Japanese.

An infographic accompanying the survey results shows the percentage of STRs and hotels in Japan that responded ‘good’ or ‘very good’ to statements about their economic development.

Source: statista.com

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