### Hotels Embrace Sleep Tourism for National Sleep Awareness Month
March is National Sleep Awareness Month, and whether you’re seeking a peaceful escape in a bustling city during a business trip or a serene retreat in a distant destination, hotels are expanding their offerings to cater to the rising demand for **sleep tourism**.
According to the **Cleveland Clinic**, more than 50 million Americans suffer from sleep disorders, and over 100 million report not getting enough rest.
### Hotels Supporting Sleep Awareness Week 2025
*The rest and recovery suite at Hotel Figueroa in Downtown Los Angeles. (Tanveer Badal Photography)*
During **Sleep Awareness Week** (March 9-15), initiated by the **National Sleep Foundation**, the organization emphasizes the critical link between sleep, health, and well-being. Meanwhile, hotels are introducing specialized programs and amenities to enhance guests’ sleep experiences.
*”When we think about what we offer most guests, we’re essentially a sleep company,”* said Amanda Al-Masri, Hilton’s Global Vice President of Wellness, in an interview with *Good Morning America*.
Hilton’s **2025 Travel Trends Report** highlights the growing popularity of sleep tourism, with two-thirds of American travelers reporting they sleep better in hotels than at home.
Recognizing this trend, Hilton has partnered with **Dr. Rebecca Robbins**, a sleep expert from Harvard Medical School, to develop new sleep-focused offerings. These include **jet lag recovery treatments, sleep ritual breathwork, and other relaxation techniques**.
### Hotels Offering Sleep-Focused Packages and Wellness Experiences
The design of a hotel room—mattress type, bedding, temperature, and lighting—plays a crucial role in sleep quality. Many hotels worldwide are now prioritizing **sleep-specific programs and amenities**.
#### Conrad Orlando’s Wellness Retreats
*”One exciting example is the wellness retreats we’ve introduced,”* Al-Masri shared. At **Conrad Orlando**, guests can enjoy **meditation, breathwork, yoga, and a sleep-friendly food menu** designed to help them wake up refreshed.
The hotel also offers **wellness suites** with **air purifiers, aromatherapy showers, and fitness kits** to promote relaxation and recovery.
#### Sleep-Focused Spa Treatments
Several Hilton properties now provide **sleep-enhancing spa treatments**:
– **Waldorf Astoria Chicago**: Offers a **Calming Slumber Jet Lag Recovery treatment with CBD**.
– **Waldorf Astoria Park City, Utah**: Features a **90-minute Sleep Ritual massage** using organic geranium and jasmine oils, focusing on pressure points to promote rest.
– **Conrad Los Angeles**: Introduced **Quantum Harmonic Therapy**, a **Gharieni Welnamis Wave Table**, and **Infrared PEMF Recovery Mats** to aid muscle recovery and relaxation.
#### Santa Monica Proper Hotel’s Lullaby Sound Bath
*A relaxing sound bath experience at the Santa Monica Proper Hotel.*
The **Santa Monica Proper Hotel** has taken sleep tourism to the next level with its **Lullaby Sound Bath**, a **60-minute in-room experience** where a sound bath musician guides guests into a deep state of relaxation before quietly exiting the room.
The hotel also offers an **Ayurvedic sleep ritual** in collaboration with **Martha Soffer and Surya Spa**, designed to align the body’s natural rhythms for deep sleep.
Additionally, the **Recovery Suite** includes **hot and cold plunge therapies, blackout curtains, and curated sleep soundscapes** for a truly restorative experience.
#### Conrad New York Downtown’s Sleep Package
*Sleep amenities at the Conrad New York Downtown.*
For **$150**, guests at **Conrad New York Downtown** can book a **sleep package** that includes:
– **Byredo nighttime care kit**
– **Silk sleep mask**
– **Scentered therapy balm**
– **1 p.m. late check-out** for extra rest
#### The Benjamin Royal Sonesta’s Rest & Renew Program
*The bedroom suite inside The Benjamin Royal Sonesta.*
Located in **New York City**, The Benjamin Royal Sonesta Hotel offers a **Rest & Renew program** featuring:
– **A curated pillow menu with ten options**
– **On-demand meditation**
– **Eye masks, earplugs, and white noise machines**
– **Meditation cushions for relaxation**
The hotel has also partnered with **Loftie** to provide **soft-glowing alarm clocks** that double as white noise machines, as well as **Nodpod weighted sleep masks and blankets**.
For families, the **Kids Sleep Program** includes:
– **Goose down kids’ pillows**
– **Child-sized sleep masks**
– **Bedtime visualization books**
– **Mindfulness owl night lights**
#### Virgin Hotels NYC’s Sleep Menu
*A state-of-the-art salt room for halo therapy at the Exhale Spa inside Virgin Hotels New York City.*
Virgin Hotels NYC recently introduced a **curated Sleep Menu**, designed to help guests unwind. The package includes:
– **Luxury sleep masks**
– **Relaxing herbal tea**
– **A $50 day pass to Exhale Spa**
– **A 25-minute halo therapy session in a pink salt cave**
– **Heated zero-gravity chairs, sound therapy, and compression boots**
### The Future of Sleep Tourism
As more travelers prioritize **rest and recovery**, hotels are stepping up to provide **science-backed sleep solutions**. Whether through **customized sleep programs, spa treatments, or high-tech relaxation tools**, these offerings are transforming the way people experience rest while traveling.
With sleep tourism on the rise, hotels are proving that **a great night’s sleep is just as important as the destination itself**.
Source: goodmorningamerica.com