“IHG Hotels & Resorts’ Newest Midscale Conversion Brand, Garner Hotels, Continues Global Expansion”

IHG Hotels & Resorts is expanding its newest midscale conversion brand, Garner hotels, across its Europe, Middle East, Asia & Africa (EMEAA) region. This move is part of Garner’s goal to open more than 500 hotels in the next decade and 1,000 hotels over the next 20 years.

This expansion follows IHG’s announcement at the International Hospitality Investment Forum (IHIF) in Berlin of a long-term agreement with NOVUM Hospitality, one of Germany’s largest private hotel operators. This agreement will bring 56 Garner hotels to Germany, both existing and in the pipeline.

Garner aims to offer hotel owners flexibility and strong returns, while providing guests with a high-quality experience at a competitive price. The brand currently has three open properties and 14 hotels in its global pipeline, including in the US and Japan.

Kenneth Macpherson, Chief Executive Officer for EMEAA at IHG, expressed his delight at introducing Garner to the EMEAA region. He believes the brand will be a great fit for owners seeking a balance of quality and affordability, backed by IHG’s powerful enterprise.

Garner is gaining attention as a new, flexible, high-quality midscale conversion brand due to its commitment to providing guests with unique experiences and its appeal to owners seeking flexibility and higher returns from the segment.

Each Garner property will offer guests a convenient location, a good night’s sleep, and free Wi-Fi at a competitive price. Additional amenities include breakfast, a welcoming arrival moment, fresh coffee in the lobby, and 24/7 access to snacks in the Garner Shop.

Interest in conversion opportunities is growing, with over 50% of IHG’s openings across EMEAA last year being conversion deals. This trend is driven by owners seeking stronger returns on investments and the ability to reduce pre-opening costs by quickly transitioning to operational status. They also benefit from quicker access to IHG’s enterprise, including its digital capabilities, global sales organisation, and award-winning distribution systems and loyalty programme, IHG One Rewards.

IHG Hotels & Resorts is a global hospitality company with a family of 17 hotel brands. It operates over 6,000 hotels in more than 100 countries, with a further 1,800 in the development pipeline. The group’s holding company, InterContinental Hotels Group PLC, is incorporated and registered in England and Wales and employs approximately 350,000 people across IHG’s hotels and corporate offices globally.

Source: hospitalitynet.org

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