Omni Hotels Abandons Cookies, Demonstrates Feasibility of Privacy-Focused Ads and Personalized Interactions Using First-Party Data and Partnerships

Omni Hotels & Resorts partnered with Google and LiveRamp to deliver privacy-centric, relevant advertisements to customers using first-party data. The hotel chain, which operates in the U.S. and Canada, aimed to maintain personalized interactions with its consumers without compromising their privacy. To achieve this, it utilized its first-party CRM data through collaborations with its partners, including its digital marketing agency.


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