Preferred Hotels & Resorts Welcomes 19 New Properties to Its Global Portfolio in Q1 2025
NEW YORK – April 29, 2025 – Preferred Hotels & Resorts, the world’s largest independent hotel brand, has announced the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. These new additions span 12 countries and offer a wide range of luxury experiences, from serene beachfront escapes to historic city retreats.
To celebrate the expansion, members of the I Prefer Hotel Rewards program can earn 2,500 bonus points on eligible stays at participating new properties for a limited time. This offer is valid for bookings made by June 30, 2025, for stays between April 3 and September 30, 2025.
Featured New Member Properties
Andronis Luxury Suites – Santorini, Greece (Legend Collection)
Set atop the cliffs of Oia, this iconic property will unveil a full renovation in May 2025. With 39 suites and villas, a new Greek-style taverna, and an upgraded Mare Sanus Spa, guests can enjoy panoramic views of the Aegean Sea and caldera from private infinity pools and hot tubs.
Boar’s Head Resort – Charlottesville, Virginia (L.V.X Collection)
Located on 600 acres in the Blue Ridge Mountains, this 168-room resort blends Southern charm with modern amenities. Highlights include the restored Birdwood Mansion (opening fall 2025), an 18-hole golf course, racquet sports complex, and a variety of outdoor adventures.
Hotel Convent de la Missio – Palma de Mallorca, Spain (L.V.X Collection)
This adults-only boutique hotel is housed in a 17th-century convent and offers 27 minimalist rooms, a rooftop terrace, and a Michelin-starred restaurant by Marc Fosh. Located in the heart of Palma, it provides a peaceful retreat with a contemporary twist.
NÓR Hotel & Spa – São Roque, Brazil (Lifestyle Collection)
Nestled in the Itapetinga Mountains near São Paulo, this wellness-focused retreat features 33 Nordic-inspired suites with fireplaces and private decks. Guests can enjoy modern cuisine, outdoor activities, and access to a scenic wine route.
The Archipelago – Yilan, Taiwan (Lifestyle Collection)
Overlooking Wushih Harbor and Guishan Island, this family-friendly coastal resort offers 285 rooms with sea and mountain views. The hotel features ocean-inspired design, fresh seafood dining, and a rejuvenating Thermal Club with natural hot springs.
Additional New Member Highlights
Other notable properties that joined Preferred Hotels & Resorts in Q1 2025 include:
– Al Habtoor Palace Budapest – Hungary (Legend Collection)
– Armani Hotel Milano – Italy (Legend Collection)
– Bellerive Lifestyle Hotel – Salò, Italy (Lifestyle Collection)
– Das Edelweiss Salzburg Mountain Resort – Austria (Legend Collection)
– Elevation Convening Center & Hotel – Montgomery, Alabama (Lifestyle Collection)
– Hotel Château Gütsch – Lucerne, Switzerland (Lifestyle Collection)
– Hotel Granados 83 – Barcelona, Spain (Lifestyle Collection)
– Hotel Phoenix Centennial Yards – Atlanta, Georgia
– Las Brisas Merida – Yucatan, Mexico (Lifestyle Collection)
– Opera Hotel Bosphorus – Istanbul, Turkey (Lifestyle Collection)
– OROS Luxury Beach Resort – Rethymno, Greece (L.V.X Collection)
– PGA National Resort – Palm Beach Gardens, Florida (L.V.X Collection)
– The Cooper – Charleston, South Carolina (Legend Collection; Residences)
– The First Musica – Rome, Italy (L.V.X Collection)
Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, commented, “We are thrilled to welcome these 19 exceptional properties to our global portfolio. This expansion reflects our continued commitment to offering diverse, high-quality experiences for travelers around the world.”
I Prefer Hotel Rewards Program
Many of the new properties are part of I Prefer Hotel Rewards, the brand’s loyalty program with over 5 million members. The program offers points redeemable for Reward Certificates, elite status, and exclusive benefits at over 600 participating hotels worldwide. Membership is free, and travelers can enroll at IPrefer.com/enroll.
Special Offer for Members
For a limited time, I Prefer members can earn 2,500 bonus points on eligible stays at the new member hotels. Bookings must be made by June 30, 2025, for travel between April 3 and September 30, 2025. More information and booking details are available at IPrefer.com/offer/newest-additions.
Travel advisors can book client stays using GDS codes “PH” and “PV.” Hotel owners interested in joining the Preferred network can learn more at PreferredHotels.com/Freedom.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing over 600 distinctive hotels, resorts, and residences in 80 countries. Through curated global collections, the brand connects travelers to unique luxury experiences that reflect their personal style and preferences. Each property upholds the brand’s high standards through its Integrated Quality Assurance Program. Signature programs include I Prefer Hotel Rewards, Preferred Residences, Preferred Pride, and Preferred Golf.
For more information, visit PreferredHotels.com.
Source: globenewswire.com